Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Juan Carlos Gázquez-Abad; Marie Hélène De Canniére; Francisco J. Martínez-López
| Year of publication: |
2011
|
|---|---|
| Authors: | Gázquez-Abad, Juan Carlos ; De Cannière, Marie Hélène ; Martínez-López, Francisco J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 2, p. 166-181
|
| Subject: | Direktmarketing | Direct marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009240264