Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength
| Year of publication: |
2011
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|---|---|
| Authors: | Gázquez-Abad, Juan Carlos ; Canniére, Marie Hélène De ; Martínez-López, Francisco J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 2, p. 166-182
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