Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?
| Year of publication: |
2004
|
|---|---|
| Authors: | Campo, Katia ; Gijsbrechts, Els ; Nisol, Patricia |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 8, p. 834-843
|
| Publisher: |
Elsevier |