Dynamics of attribute-specific customer requirements in innovation processes : a panel analysis considering Kano’s theory
Rebecca Reichenbach, Christoph Eberl and Jörg Lindenmeier
| Year of publication: |
2022
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|---|---|
| Authors: | Reichenbach, Rebecca ; Eberl, Christoph ; Lindenmeier, Jörg |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 2, Art.-No. 2250014, p. 1-23
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| Subject: | customer requirements | Kano model | multiattribute model | preference dynamics | UTAUT | Theorie | Theory | Innovation | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919622500141 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013411413