Dynamics of user-generated content and service failure recovery : evidence from millennials
Wilson Ozuem, Michelle Willis, Silvia Ranfagni, Kerry Howell and Serena Rovai
| Year of publication: |
2023
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|---|---|
| Authors: | Ozuem, Wilson ; Willis, Michelle ; Ranfagni, Silvia ; Howell, Kerry ; Rovai, Serena |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 5, p. 600-631
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| Subject: | Millennials | Phenomenological hermeneutics methodology | Qualitative approach | Service failure recovery | User-generated content | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenintegration | Customer integration | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-08-2022-0124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430702