E-loyalty is not all about trust, price also matters : extending expectation-confimation theory in bookselling websites
Year of publication: |
2013
|
---|---|
Authors: | Valvi, Aikaterini C. ; West, Douglas C. |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 99-123
|
Subject: | e-loyalty | satisfaction | trust | price | structural equation modeling | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Website | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy |
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