E-market dominance : how to use the Internet to win and keep customers
Brian Ash & Tom Lambert
| Year of publication: |
2001
|
|---|---|
| Authors: | Ash, Brian ; Lambert, Tom |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Internet | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 253 S graph. Darst 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-709807-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001535678