E-marketing orientation and social media implementation in B2B marketing
Fatemeh Habibi, Caroline Anne Hamilton and Michael John Valos (Department of Marketing, Deakin University, Burwood, Australia), and Michael Callaghan (Department of Marketing, Deakin University, Warrnambool, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Habibi, Fatemeh ; Hamilton, Caroline Anne ; Valos, Michael John ; Callaghan, Michael |
| Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 6, p. 638-655
|
| Subject: | Marketing | Social media | Implementation | Marketing communication | Business-to-business marketing | E-Marketing orientation | Social media challenges | Social Web | Social web | B-to-B-Marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-03-2015-0026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011504411