E-retailing of restaurant services : pricing strategies in a competing online environment
Xiabing Zheng and Xiaolong Guo
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Zheng, Xiabing ; Guo, Xiaolong |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 11, p. 1408-1418
|
| Subject: | online retailing | pricing | restaurant marketing | electronic commerce | game theory | revenue management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Gastronomie | Restaurant industry | Revenue-Management | Revenue management | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jors.2016.29 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575821