E-retailing of restaurant services : pricing strategies in a competing online environment
Year of publication: |
November 2016
|
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Authors: | Zheng, Xiabing ; Guo, Xiaolong |
Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 67.2016, 11, p. 1408-1418
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Subject: | online retailing | pricing | restaurant marketing | electronic commerce | game theory | revenue management | Preismanagement | Pricing strategy | Gastronomie | Restaurant industry | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Revenue-Management | Revenue management | Spieltheorie | Game theory |
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