E-service quality dimensions' effect on customers' willingness to buy : structural equation modelling approach
Anil Kumar and Manoj Kumar Dash (Behavioural Economics Experiments and Analytics Laboratory, ABV-Indian Institute of Information Technology and Management, Gwalior (M.P.), India)
Year of publication: |
2015
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Authors: | Kumar, Anil ; Dash, Manoj Kumar |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 22.2015, 3, p. 287-303
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Subject: | digital | e-service quality | e-SQ | structural model | willingness to buy | WTB | partial least squares | PLS | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
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