E-strategy pure & simple : connecting your Internet strategy to your business strategy
Michel Robert ; Bernard Racine
| Year of publication: |
2001
|
|---|---|
| Authors: | Robert, Michel ; Racine, Bernard |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Electronic commerce | Management | Strategic planning | Strategisches Management | Electronic Commerce |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 173 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-137178-8 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004605860