E-tail format, cognitive orientation and device : shaping variety's impact on online cart abandonment
Agnitra Das Sarma, Juhi Gahlot Sarkar and Abhigyan Sarkar
| Year of publication: |
2025
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|---|---|
| Authors: | Sarma, Agnitra Das ; Sarkar, Juhi Gahlot ; Sarkar, Abhigyan |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 42.2025, 1, p. 72-92
|
| Subject: | Online shopping cart abandonment | Perceived e-tail variety | Single- vs multi-brand retail | System 1 vs System 2 orientation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2024-6537 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015205251