Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness
Aaron M. Garvey and Lisa E. Bolton
| Year of publication: |
2017
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|---|---|
| Authors: | Garvey, Aaron M. ; Bolton, Lisa E. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 284-298
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| Subject: | green marketing | environmental consciousness | environmental/green products | sustainability | moral licensing | Umweltbewusstsein | Environmental consciousness | Lizenz | Licence | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Umweltschutz | Environmental protection | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.16.096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770946