Economic and non-economic satisfaction as outcomes of micro-enterprises' perceived value from banking relationships
Year of publication: |
2020
|
---|---|
Authors: | Zietsman, Mariëtte Louise ; Mostert, Pierre ; Svensson, Göran |
Subject: | banking industry | economic satisfaction | micro-enterprises | non-economic satisfaction | perceived value | Price fairness | Kundenzufriedenheit | Customer satisfaction | Bank | KMU | SME | Arbeitszufriedenheit | Job satisfaction | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Kundenwert | Customer value |
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