ECRM using online communities
Year of publication: |
2011
|
---|---|
Authors: | Alavi, Shirin ; Ahuja, Vandana ; Medury, Y. |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 10.2011, 1, p. 35-44
|
Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
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