Edited by Geoffrey P. LantosFarce to Force: Building Profitable E‐commerce Strategies
| Year of publication: |
2007
|
|---|---|
| Authors: | Karakaya, Fahri |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 16.2007, 2, p. 154-154
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | E‐commerce | E‐commerce strategy | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610420710740043 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014895961