EDITOR'S COMMENTS - An Approach to Model, Estimate, and Control the Effect of Ambient Temperature on Advertising Experiments
| Year of publication: |
2001
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|---|---|
| Authors: | Stanton, John L. ; Wiley, James B. ; Tucci, Louis A. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 7.2001, 1-2, p. 97-110
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