Editorial: Innovation management in retailing : from consumer perspective to corporate strategy
Eleonora Pantano
| Alternative title: | Innovation management in retailing : from consumer perspective to corporate strategy |
|---|---|
| Year of publication: |
2014
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| Authors: | Pantano, Eleonora |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 825-826
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| Subject: | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Markenführung | Brand management |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407218