Editorial: Sustainable consumption : activism, innovation and brands
Pierre McDonagh; Diane M. Martin
| Alternative title: | Sustainable consumption : activism, innovation and brands |
|---|---|
| Year of publication: |
2015
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| Authors: | McDonagh, Pierre ; Martin, Diane M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 13/14, p. 1379-1382
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Innovation | Nachhaltige Entwicklung | Sustainable development | Nachhaltiger Konsum | Sustainable consumption | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405330