Editorial: Understanding Customers: Contributions from Theory and Practice
| Year of publication: |
2001
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|---|---|
| Authors: | Mitchell, Vincent-Wayne ; Hogg, Margaret K. ; Lewis, Barbara R. ; Littler, Dale A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 17.2001, 3-4, p. 261-262
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