Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Cigdem Basfirinci
| Year of publication: |
2013
|
|---|---|
| Authors: | Basfirinci, Cigdem |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 4, p. 539-560
|
| Subject: | Country of origin | Brand origin | Brand personality | Product involvement | Product familiarity | Turkey | Brands | Brand identity | Markenimage | Brand image | Türkei | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Ursprungsregeln | Rules of origin |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127937