Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Hiroyasu Furukawa
| Year of publication: |
2022
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|---|---|
| Authors: | Furukawa, Hiroyasu |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 35.2022, 2, p. 133-147
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| Subject: | brand relationship | brand sympathy | CEO recognition | environmental product perception | Konsumentenverhalten | Consumer behaviour | USA | United States | Markenführung | Brand management | Führungskräfte | Managers | Japan | Markenimage | Brand image | Vergleich | Comparison | Markenartikel | Brand | Wahrnehmung | Perception | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1942376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361595