Effect of dynamic promotion display on purchase intention : the moderating role of involvement
Zihe Chen, Dong Hong Zhu
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Zihe ; Zhu, Dong Hong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 252-261
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| Subject: | Attention distraction | Dynamic display | Involvement | Price promotion | Purchase intention | Scarcity | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325477