Effect of other visible reviews' votes and personality on review helpfulness evaluation : an event-related potentials study
Liyi Zhang, Daomeng Guo, Xuan Wen, Yiran Li
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Liyi ; Guo, Daomeng ; Wen, Xuan ; Li, Yiran |
| Subject: | Event-related potential | Online review helpfulness | Personality | Relative majority | Social comparison | Social reference | Persönlichkeitspsychologie | Personality psychology | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09419-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013263039