Effect of personalization on the perceived usefulness of online customer services : a dual-core theory
Ting-Peng Liang; Hsin-Yi Chen; Timon Du; Efraim Turban; Yuwen Li
| Year of publication: |
2012
|
|---|---|
| Authors: | Liang, Ting-Peng ; Cheng, Hsin-Yi ; Du, Timon C. ; Turban, Efraim ; Liu, Yuwen |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 13.2012, 4, p. 275-288
|
| Subject: | Online-Handel | Online retailing | Buchhandel | Book trade | Kundenservice | Customer service | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728093