Effect of religiosity on luxury consumer behaviour : the case of the Tunisian Muslim
Year of publication: |
2017
|
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Authors: | Dekhil, Fawzi ; Boulebech, Hajer ; Bouslama, Neji |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 1, p. 74-94
|
Subject: | The Muslim consumer | Attitude | Luxury | Religiosity | Islamic market segmentation | Purchase intention | Islamic life style markets | Islamic fashion and clothing industry | Personal orientation | Konsumentenverhalten | Consumer behaviour | Islam | Luxusgüter | Luxury goods | Religion | Islamische Staaten | Islamic countries | Islamisch | Islamic | Muslime | Muslims | Mode | Fashion | Bekleidungsindustrie | Clothing industry | Tunesien | Tunisia | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Markenimage | Brand image |
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