The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup

The main objective of this research was to measure the effects on sponsor recall 1 at the soccer African Nations Cup (ANC) in Tunisia in 2004. This quantitative investigation used a sample of 308 people who watched the event on television and/or in the stadium. The research demonstrates that there was indeed an effect by type of audience and other variables.

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Year of publication:	2010
Authors:	Dekhil, Fawzi
Published in:	International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 11.2010, 2, p. 55-72
Publisher:	Emerald Group Publishing Limited
Subject:	sponsorship \| type of audience \| recall \| involvement \| soccer

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/IJSMS-11-02-2010-B005 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014811670