Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima and M. Altaf Khan
| Year of publication: |
2021
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|---|---|
| Authors: | Saima ; Khan, M. Altaf |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 4, p. 503-523
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| Subject: | credibility | Influencer marketing | mediation | purchase intention | Social Media | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1851847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012497679