Effective frequency estimates in local media planning practice
Year of publication: |
2012
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Authors: | Makienko, Igor |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 20.2012, 1 (5.3.), p. 57-66
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