Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Attila Yaprak; Shichun Xu; Erin Cavusgil
| Year of publication: |
2011
|
|---|---|
| Authors: | Yaprak, Attila ; Xu, Shichun ; Cavusgil, Erin |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 51.2011, 2, p. 179-192
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Organisationsstruktur | Organizational structure |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991328