Effective implementation of relationship orientation in new product launches
Minna Matikainen; Harri Terho; Esa Matikainen; Petri Parvinen; Anne Juppo
| Year of publication: |
2015
|
|---|---|
| Authors: | Matikainen, Minna ; Terho, Harri ; Matikainen, Esa ; Parvinen, Petri ; Juppo, Anne |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 35-46
|
| Subject: | New product launch | Relationship orientation | Sales force management | Relationship marketing | Relationship leveraging | Beziehungsmarketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530582