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Rethinking public relations : the spin and the substance
Moloney, Kevin, (2000)
Creativity in public relations
Green, Andy, (2007)
Public relations and social theory : key figures and concepts
Ihlen, Øyvind, (2009)
Effective public relations
Broom, Glen M., (2009)
Cutlip, Scott M., (1960)
Cutlip, Scott M., (1971)