Effective public relations
Scott M. Cutlip ; Allen H. Center ; Glen M. Broom
| Year of publication: |
2000 ; 8. ed.
|
|---|---|
| Authors: | Cutlip, Scott M. ; Center, Allen H. ; Broom, Glen M. |
| Publisher: |
London [u.a.] : Prentice-Hall |
| Subject: | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 588 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1994 |
| ISBN: | 0-13-025445-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004378701