Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Laras Sekarasih, Erica Scharrer, Christine Olson, Gamze Onut, and Kylie Lanthorn
| Year of publication: |
2018
|
|---|---|
| Authors: | Sekarasih, Laras ; Scharrer, Erica ; Olson, Christine ; Onut, Gamze ; Lanthorn, Kylie |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 4, p. 362-377
|
| Subject: | media literacy | Werbung | Advertising | Zielgruppe | Target group | Kinder | Children | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2018.1545269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004052