Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Muhammad Bilal, Abdulwahab Ali Almazroi
| Year of publication: |
2023
|
|---|---|
| Authors: | Bilal, Muhammad ; Almazroi, Abdulwahab Ali |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2737-2757
|
| Subject: | Bag-of-Words | Deep Learning | Electronic Word-Of-Mouth | Online Reviews | Review Helpfulness | Sequence Classification | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Klassifikation | Classification | Personalisierung | Personalization | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09560-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418193