Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Mahir Kumar Baidya; Kamal Ghose
| Year of publication: |
2010
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| Authors: | Baidya, Mahir Kumar ; Ghose, Kamal |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 24425618. - Vol. 2.2010, 1, p. 43-57
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009887859