Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews
Rajesh Rajaguru
| Year of publication: |
2024
|
|---|---|
| Authors: | Rajaguru, Rajesh |
| Subject: | artificial intelligence | Blockchain | online review | socio-technical system | transparency | trustworthiness | Künstliche Intelligenz | Artificial intelligence | Vertrauen | Confidence | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Social Web | Social web | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2258522 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511804