Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment

Myoung-a An, Sang-Lin Han

Year of publication:	2020
Authors:	An, Myoung-a ; Han, Sang-Lin
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 389-397
Subject:	Customer engagement \| Experiential motivation \| Social Interaction \| Value creation \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Betriebliche Wertschöpfung \| Kundenwert \| Customer value \| Motivation \| Kundenintegration \| Customer integration \| Soziale Beziehungen \| Social relations \| Leistungsmotivation \| Work motivation

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