Effects of objective and evaluative front-of-package cues on food evaluation and choice : the moderating influence of comparative and noncomparative processing contexts
Year of publication: |
February 2016
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Authors: | Newman, Christopher L. ; Howlett, Elizabeth ; Burton, Scot |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 5, p. 749-766
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Subject: | front-of-package nutrition labeling | processing fluency | resource matching theory | consumer health | comparative and noncomparative processing | nutrition labeling | consumer information disclosures | food evaluations and choices | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Produktinformation | Product information |
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