Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers
Bin Liu, Jinxing Xie and Feimin Zhong
| Year of publication: |
2025
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|---|---|
| Authors: | Liu, Bin ; Xie, Jinxing ; Zhong, Feimin |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 32.2025, 3, p. 1712-1750
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| Subject: | accrual rate | cooperative advertising | distribution channel | game theory | marketing-operations interface | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Werbung | Advertising | Werbewirkung | Advertising effects | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338229