Effects of age, need for cognition, and affective intensity on advertising effectiveness
Jane McKay-Nesbitt; Rajesh V. Manchanda; Malcolm C. Smith; Bruce A. Huhmann
| Year of publication: |
2011
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|---|---|
| Authors: | McKay-Nesbitt, Jane ; Manchanda, Rajesh V. ; Smith, Malcolm C. ; Huhmann, Bruce A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 12-17
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| Subject: | Werbewirkung | Advertising effects | Altersgruppe | Age group | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806368