Effects of background music endings on consumer memory in advertising
Gianluigi Guido, Alessandro M. Peluso, Antonio Mileti, Mauro Capestro, Luca Cambò and Pierpaolo Pisanello
| Year of publication: |
2016
|
|---|---|
| Authors: | Guido, Gianluigi ; Peluso, Alessandro M. ; Mileti, Antonio ; Capestro, Mauro ; Cambò, Luca ; Pisanello, Pierpaolo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 504-518
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| Subject: | background music | fading-out vs. regular vs.truncated ending | consumer memory | message recall | product recall | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Musik | Music | Produkthaftung | Product liability | Produktsicherheit | Product safety | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1037233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011567080