Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Zhenning Xu, Gary L. Frankwick, Edward Ramirez (The University of Texas at El Paso, El Paso, TX, USA)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Xu, Zhenning ; Frankwick, Gary ; Ramirez, Edward |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 5, p. 1562-1566
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| Subject: | Big data analytics | Traditional marketing analytics | Knowledge fusion | Complexity | NPD | NPS | Big Data | Big data | Produktentwicklung | New product development | Data Mining | Data mining | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011450328