Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Wen-Chih Liao; Chun-Chou Tseng; Jui-Ho Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Liao, Wen-Chih ; Tseng, Chun-Chou ; Lee, Jui-Ho |
| Published in: |
European journal of cross-cultural competence and management. - Olney, Bucks : Inderscience Enterprises, ISSN 1758-1508, ZDB-ID 2503646-4. - Vol. 3.2014, 2, p. 1175-191
|
| Subject: | certification | transaction cost | brand | quality management | indigenous | handicraft | Taiwan | Qualitätsmanagement | Quality management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Indigene Völker | Indigenous peoples | Transaktionskosten | Transaction costs | Produktqualität | Product quality | Kunsthandwerk | Decorative arts |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489651