Effects of brand and quality management on consumers' purchasing willingness of indigenous handicrafts in Taiwan
Year of publication: |
2014
|
---|---|
Authors: | Liao, Wen-Chih ; Tseng, Chun-Chou ; Lee, Jui-Ho |
Published in: |
European journal of cross-cultural competence and management. - Olney, Bucks : Inderscience Enterprises, ISSN 1758-1508, ZDB-ID 2503646-4. - Vol. 3.2014, 2, p. 1175-191
|
Subject: | certification | transaction cost | brand | quality management | indigenous | handicraft | Taiwan | Qualitätsmanagement | Quality management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Indigene Völker | Indigenous peoples | Markenimage | Brand image | Produktqualität | Product quality | Transaktionskosten | Transaction costs | Markenartikel | Brand |
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