Effects of Color as an Executional Cue in Advertising: They're in the Shade
| Year of publication: |
1997
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|---|---|
| Authors: | Gorn, Gerald J. ; Chattopadhy, Amitava ; Yi, Tracey ; Dahl, Darren W. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 43.1997, 10, p. 1387-1400
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