Effects of competing messages: A laboratory simulation
Willliam D. Wells and Jack M. Chinsky
| Year of publication: |
1965
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|---|---|
| Authors: | Wells, Willliam D. ; Chinsky, Jack M. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 2.1965, 2, p. 141-145
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| Subject: | Marktpsychologie | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002982074