Effects of Consumer Goals on Attribute Weighting, Overall Satisfaction, and Product Usage
| Year of publication: |
2001
|
|---|---|
| Authors: | Garbarino, Ellen ; Johnson, Mark S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 9, p. 929-950
|