Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Sung-Tai Hong ; Robert S. Wyer, Jr
| Year of publication: |
1989
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|---|---|
| Authors: | Hong, Sung-tai |
| Other Persons: | Wyer, Robert S. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 16.1989, 2, p. 175-187
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| Subject: | Ursprungsregeln | Rules of origin | Werturteil | Value judgement | Informationswert | Information value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001099796