Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective.
| Year of publication: |
1989
|
|---|---|
| Authors: | Hong, Sung-Tai ; Wyer Jr., Robert S |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 16.1989, 2, p. 175-87
|
| Publisher: |
University of Chicago Press |